UniCredit and Marketing communication

The customer is the centre of attention for us.

We see banking as a normal part of everyday life, meaning that we are doing our best to understand what individuals and companies actually need in order to be able to provide the right solutions.

The UniCredit global brand is uniform in all markets where we operate, as well as strong and unique while preserving a local touch. With it, we want to be recognisable as a leading European commercial bank and get the message of who we are and what we offer across clearly.


Our logo

Our logo is red and is a common graphical element of the UniCredit brand. It symbolises energy, reliability, and a global approach. The white number 1 in the centre of the logo is a symbol of power and leadership. It is inclined upwards to the right in the direction of a growth trend. The unique UniCredit font expresses warmth, sincerity, and the modern image of the Group.

Brand advertising and positioning

Our tagline is “Banking that matters”.

We are a simple successful Pan-European Commercial Bank with a fully plugged in CIB, delivering a unique Western, Central and Eastern European network to our extensive client franchise.

Our vision is to be "One Bank, One UniCredit".

In this era of unprecedented change customers are looking for companies they can trust and that can play a tangible positive role in their everyday lives. UniCredit has a simple and successful Pan-European commercial banking model delivering relevant solutions to the real needs and wants of today's customers.

We are a "bank of substance", focused on delivering tangible solutions in an efficient and simple way, in order to make a real difference in people's lives, whether they are an individual, a family, a business or a corporation.

UniCredit's positioning is - now more than ever - about understanding the challenges and opportunities customers face in real life today and about having the strength and the expertise to offer them meaningful solutions.

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